A Business at a Glance
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At Cricut, our mission is to help people lead creative lives. Our creativity platform enables our engaged and loyal community of nearly 5.9 million Active Users, as of December 31, 2025, to turn ideas into DIY goods from custom greeting cards and apparel to on-demand gifts and large-scale decor. We designed and built our ecosystem of connected cutting machines, accessories, and materials for scalability and seamless integration, allowing us to both introduce new products as well as continuously update the functionality and features of existing physical and digital products. This makes Cricut broadly extensible and empowers our users to unlock ever-expanding creative potential. The Cricut platform centers around our cloud-based app, Cricut Design Space, giving users access to create and work on their projects anywhere, at any time, across desktop and mobile devices.
| Metric | TTM | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|---|
| Revenue | 709M | 709M | 713M | 765M | 886M | 1.3B |
| Net Income | 77M | 77M | 63M | 54M | 61M | 140M |
| EPS | $0.35 | $0.35 | $0.29 | $0.24 | $0.28 | $0.64 |
| Free Cash Flow | 197M | 197M | 263M | 285M | 113M | -108M |
| ROIC | 78.2% | 69.0% | 41.4% | 16.2% | 15.8% | 32.5% |
| Gross Margin | 55.1% | 55.1% | 49.5% | 44.9% | 39.5% | 35.0% |
| Debt/Equity | 0.00 | 0.69 | 0.48 | 0.40 | 0.41 | 0.49 |
| Dividends/Share | $0.92 | $0.92 | $0.51 | $1.32 | $0.00 | $0.00 |
| Operating Income | 96M | 96M | 76M | 70M | 80M | 192M |
| Operating Margin | 13.5% | 13.5% | 10.7% | 9.1% | 9.0% | 14.7% |
| ROE | 22.3% | 18.9% | 13.5% | 10.0% | 9.0% | 20.8% |
| Shares Outstanding | 219M | 219M | 217M | 223M | 217M | 219M |
| Metric | 2020 | 2021 | 2022 | 2023 | |||
|---|---|---|---|---|---|---|---|
| Income Statement | |||||||
| Revenue | 959M | 1.3B | 886M | 765M | 713M | 709M | 709M |
| Gross Margin | 34.7% | 35.0% | 39.5% | 44.9% | 49.5% | 55.1% | 55.1% |
| R&D | 39M | 80M | 77M | 65M | 60M | 67M | 67M |
| SG&A | 30M | 51M | 63M | 85M | 73M | 68M | 68M |
| EBIT | 201M | 192M | 80M | 70M | 76M | 96M | 96M |
| Op. Margin | 20.9% | 14.7% | 9.0% | 9.1% | 10.7% | 13.5% | 13.5% |
| Net Income | 155M | 140M | 61M | 54M | 63M | 77M | 77M |
| Net Margin | 16.1% | 10.8% | 6.8% | 7.0% | 8.8% | 10.8% | 10.8% |
| Non-Recurring | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Returns on Capital | |||||||
| ROIC | 68.0% | 32.5% | 15.8% | 16.2% | 41.4% | 69.0% | 78.2% |
| ROE | 67.5% | 20.8% | 9.0% | 10.0% | 13.5% | 18.9% | 22.3% |
| ROA | 26.6% | 14.0% | 6.4% | 7.2% | 9.1% | 12.0% | 13.2% |
| Cash Flow | |||||||
| Op. Cash Flow | 248M | -105M | 118M | 288M | 265M | 200M | 200M |
| Free Cash Flow | 246M | -108M | 113M | 285M | 263M | 197M | 197M |
| Owner Earnings | 225M | -162M | 50M | 211M | 191M | 141M | 141M |
| CapEx | 2.6M | 3.4M | 4.4M | 2.8M | 2.1M | 3.5M | 3.5M |
| Maint. CapEx | 14M | 19M | 27M | 30M | 29M | 24M | 24M |
| Growth CapEx | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| D&A | 14M | 19M | 27M | 30M | 29M | 24M | 24M |
| CapEx/OCF | N/A | N/A | 3.7% | 1.0% | 0.8% | 1.7% | 1.7% |
| Capital Allocation | |||||||
| Dividends Paid | 51M | 0 | 0 | 294M | 110M | 202M | 202M |
| Dividend Yield | N/A | N/A | N/A | 18.3% | 10.7% | 18.0% | 21.8% |
| Share Buybacks | 3.0M | 0 | 19M | 20M | 38M | 25M | 25M |
| Buyback Yield | N/A | N/A | 1.4% | 1.8% | 3.6% | 2.3% | 2.7% |
| Stock-Based Comp | 9.5M | 38M | 41M | 47M | 45M | 35M | 35M |
| Debt Repayment | 854K | 0 | 1.3M | 0 | 0 | 0 | 0 |
| Balance Sheet | |||||||
| Net Debt | N/A | N/A | N/A | N/A | N/A | N/A | -256M |
| Cash & Equiv. | 122M | 242M | 225M | 142M | 232M | 256M | 256M |
| Long-Term Debt | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Debt/Equity | 1.54 | 0.49 | 0.41 | 0.40 | 0.48 | 0.69 | 0.00 |
| Interest Coverage | 153.5 | 13743.2 | 276.7 | 216.7 | 233.5 | 169.4 | 169.4 |
| Equity | 229M | 674M | 673M | 535M | 467M | 344M | 344M |
| Total Assets | 581M | 1.0B | 950M | 750M | 693M | 581M | 581M |
| Total Liabilities | 352M | 332M | 277M | 215M | 226M | 237M | 237M |
| Intangibles | 4.6M | 3.0M | 1.5M | 0 | N/A | N/A | N/A |
| Retained Earnings | -184M | -44M | 0 | 29M | 0 | 4.0M | 4.0M |
| Working Capital | 192M | 620M | 557M | 424M | 377M | 279M | 279M |
| Current Assets | 539M | 928M | 811M | 620M | 580M | 500M | 500M |
| Current Liabilities | 347M | 308M | 254M | 196M | 203M | 221M | 221M |
| Per Share Data | |||||||
| EPS | 0.74 | 0.64 | 0.28 | 0.24 | 0.29 | 0.35 | 0.35 |
| Owner EPS | 1.08 | -0.74 | 0.23 | 0.94 | 0.88 | 0.64 | 0.64 |
| Book Value | 1.10 | 3.07 | 3.10 | 2.39 | 2.15 | 1.57 | 1.57 |
| Cash Flow/Share | 1.19 | -0.48 | 0.54 | 1.29 | 1.22 | 0.91 | 0.46 |
| Dividends/Share | 0.25 | 0.00 | 0.00 | 1.32 | 0.51 | 0.92 | 0.92 |
| Shares Out. | 208.9M | 219.5M | 216.7M | 223.5M | 216.7M | 219.2M | 219.2M |
| Valuation | |||||||
| P/E Ratio | N/A | 24.6 | 22.5 | 21.2 | 16.8 | 14.1 | 12.1 |
| P/FCF | N/A | N/A | 12.1 | 4.0 | 4.0 | 5.5 | 4.7 |
| EV/EBIT | N/A | N/A | N/A | N/A | N/A | N/A | 7.0 |
| Price/Book | N/A | 5.1 | 2.0 | 2.1 | 2.3 | 3.2 | 2.7 |
| Price/Sales | N/A | 3.3 | 1.9 | 2.1 | 1.4 | 1.6 | 1.3 |
| FCF Yield | N/A | -3.1% | 8.3% | 25.1% | 24.8% | 18.2% | 21.2% |
| Market Cap | N/A | 3.5B | 1.4B | 1.1B | 1.1B | 1.1B | 927M |
| Avg. Price | N/A | 19.66 | 7.63 | 7.19 | 4.75 | 5.12 | 4.23 |
| Year-End Price | N/A | 15.74 | 6.31 | 5.10 | 4.89 | 4.94 | 4.23 |
Cricut, Inc. passes 5 of 9 quality checks, suggesting mixed fundamentals.
Cricut, Inc. trades at 12.1x trailing earnings, compared to its 15-year median P/E of 21.2x, suggesting it is currently Cheap relative to its historical range. On a free-cash-flow basis, the stock trades at 1.2x vs a median of 4.8x. The company's 5-year average ROIC is 35.0% with a gross margin of 44.8%. Total shareholder yield (dividends + buybacks) is 24.5%. At current prices, the estimated annualized return to fair value is +74.3%.
Cricut, Inc. (CRCT) has a current P/E ratio of 12.1, compared to its historical median P/E of 21.2. The stock is currently considered Cheap based on its historical valuation range.
Cricut, Inc. (CRCT) has a 5-year average return on invested capital (ROIC) of 35.0%. This indicates strong capital allocation and a potential competitive advantage.
Cricut, Inc. (CRCT) has a market capitalization of $927M. It is classified as a small-cap stock.
Yes, Cricut, Inc. (CRCT) pays a dividend with a trailing twelve-month yield of 21.80%. The company also returns capital through share buybacks, with a buyback yield of 2.67%.
Based on historical P/E analysis, Cricut, Inc. (CRCT) appears cheap. The current P/E of 12.1 is 43% below its historical median of 21.2. The estimated fair value CAGR (P/E method) is -17.5%.
Cricut, Inc. (CRCT) operates in the Special Industry Machinery, Nec industry, within the Industrials sector.
Cricut, Inc. (CRCT) reported annual revenue of $709 million in its most recent fiscal year, based on SEC EDGAR filings.
Cricut, Inc. (CRCT) has a net profit margin of 10.8%. This is a healthy margin.
Cricut, Inc. (CRCT) generated $197 million in free cash flow in its most recent fiscal year. Positive free cash flow supports dividends, buybacks, and debt reduction.
Cricut, Inc. (CRCT) has a debt-to-equity ratio of 0.69. This indicates moderate leverage.
Cricut, Inc. (CRCT) reported earnings per share (EPS) of $0.35 in its most recent fiscal year.
Cricut, Inc. (CRCT) has a return on equity (ROE) of 18.9%. This indicates the company generates strong returns for shareholders.
Cricut, Inc. (CRCT) has a 5-year average gross margin of 44.8%. This indicates decent pricing power.
The Ledger Terminal provides 6 years of financial data for Cricut, Inc. (CRCT), sourced directly from SEC EDGAR filings. This includes income statements, balance sheets, cash flow statements, and key financial ratios.
Cricut, Inc. (CRCT) has a book value per share of $1.57, based on its most recent annual SEC filing.