A Business at a Glance
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HASBRO, INC.
HAS
$12.4B
Mkt Cap
$88.79
+1.65%
HASBRO, INC. (HAS) has a 5-year average return on invested capital (ROIC) of -0.1%. This is below average and may indicate limited pricing power.
HASBRO, INC. (HAS) has a market capitalization of $19.6B. It is classified as a large-cap stock.
Yes, HASBRO, INC. (HAS) pays a dividend with a trailing twelve-month yield of 2.01%.
HASBRO, INC. (HAS) operates in the Games, Toys & Children'S Vehicles (No Dolls & Bicycles) industry, within the Consumer Cyclical sector.
HASBRO, INC. (HAS) reported annual revenue of $5.4 billion in its most recent fiscal year, based on SEC EDGAR filings.
HASBRO, INC. (HAS) has a net profit margin of -6.0%. The company is currently unprofitable.
HASBRO, INC. (HAS) generated $830 million in free cash flow in its most recent fiscal year. Positive free cash flow supports dividends, buybacks, and debt reduction.
Hasbro is a diversified games, intellectual property, and toy company that creates play experiences across physical and digital channels for kids, families, and fans globally. The company operates through three interconnected business lines: Games (including tabletop and digital gaming anchored by MAGIC: THE GATHERING, DUNGEONS & DRAGONS, and MONOPOLY), IP Licensing (a capital-light, partner-scaled business extending brands across consumer products, digital games, and entertainment), and Toys (a cash-generative business featuring owned brands like TRANSFORMERS, PLAY-DOH, PEPPA PIG, and NERF, as well as licensed third-party brands including MARVEL and STAR WARS). Hasbro's competitive advantages include a broad and deep brand portfolio rooted in play, one of the world's largest and most diverse licensing businesses, and a profitable games business that generates substantial operating margins; these advantages reinforce one another, with toy and game brands fueling licensing, licensing attracting third-party investment that strengthens brands, and games providing investment capital for core capabilities and digital expansion. The company distributes products through retail stores, e-commerce platforms, and direct-to-consumer channels including Hasbro PULSE and SECRET LAIR, while pursuing a "Playing to Win" strategy focused on expanding consumer reach across more categories, more partners, and more engagement modes through franchise-first innovation, digital capabilities, and strategic partnerships with major entertainment companies.
【Strong momentum with strategic investments】 Management expects continued growth momentum in 2026 driven by a healthy entertainment pipeline from partner The Walt Disney Company, including four major film releases (Toy Story 5, Star Wars: The Mandalorian and Grogu, Spider-Man: Brand New Day, and Marvel Studios' Avengers: Doomsday) alongside new Magic collaborations. The company is deploying artificial intelligence across financial planning, forecasting, order management, and supply chain operations, with expectations that these workflows will free up more than 1 million hours of lower-value work to reinvest into innovation and fan engagement. Wizards of the Coast is expected to maintain strong performance with mid-single-digit revenue growth and low 40% operating margins, supported by a healthy release cadence and continued engagement across the Magic ecosystem, while absorbing higher royalty expenses and incremental costs associated with planned 2027 video game releases (Exodus and Warlock). Consumer Products is positioned for improved consistency and margin performance through the entertainment slate, with the company targeting approximately $150 million in gross cost savings from supply chain initiatives and operational expense transformation.
| Metric | Target | Period |
|---|---|---|
| Consolidated Revenue Growth | 3%-5% year-over-year on a constant currency basis | FY2026 |
| Operating Margins | 24%-25% | FY2026 |
| Adjusted EBITDA | $1.4 billion-$1.45 billion | FY2026 |
| Wizards Revenue Growth | mid-single-digit | FY2026 |
| Wizards Operating Margins | low 40% range | FY2026 |
| Consumer Products Revenue Growth | low single digits year-over-year | FY2026 |
| Consumer Products Operating Margins | 6%-8% | FY2026 |
| Entertainment Revenue | slightly positive year-over-year | FY2026 |
| Entertainment Operating Margins | approximately 50% | FY2026 |
| Gross Cost Savings | approximately $150 million | FY2026 |
Generated solely from the company's own reports listed below — not from third-party data. Hallucination risk is low. · Sources: 10-K, Q4 FY2025 Earnings Call, Q3 FY2025 Earnings Call, Q1 FY2025 Earnings Call, Q4 FY2024 Earnings Call
| Metric | TTM | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|---|
| Revenue | 5.5B | 5.4B | 4.7B | 5.7B | 6.7B | 6.4B |
| Net Income | -223M | -322M | 386M | -1.5B | 204M | 429M |
| EPS | $-1.01 | $-2.30 | $2.75 | $-10.73 | $1.46 | $3.10 |
| Free Cash Flow | 1.0B | 830M | 760M | 590M | 245M | 685M |
| ROIC | -657.1% | - | 13.7% | -28.0% | 5.1% | 8.9% |
| Gross Margin | - | 75.8% | 75.1% | 70.1% | 71.3% | 70.0% |
| Debt/Equity | 5.33 | 6.01 | 2.97 | 3.33 | 1.43 | 1.37 |
| Dividends/Share | $1.78 | $2.80 | $2.10 | $2.80 | $2.80 | $2.72 |
| Operating Income | 111M | - | 690M | -1.5B | 408M | 763M |
| Operating Margin | 2.0% | - | 14.5% | -26.9% | 6.1% | 11.9% |
| ROE | -33.0% | -36.8% | 33.9% | -75.4% | 6.9% | 14.3% |
| Shares Outstanding | 220M | 140M | 140M | 139M | 139M | 138M |
| Metric | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Income Statement | |||||||||||||
| Revenue | 4.3B | 4.4B | 5.0B | 5.2B | 4.6B | 4.7B | 5.5B | 6.4B | 6.7B | 5.7B | 4.7B | 5.4B | 5.5B |
| Gross Margin | 60.3% | 62.3% | 62.0% | 61.0% | 59.6% | 61.7% | 68.5% | 70.0% | 71.3% | 70.1% | 75.1% | 75.8% | N/A |
| R&D | 223M | 243M | 266M | 269M | 246M | 262M | 260M | 316M | 308M | 307M | 294M | 386M | 383M |
| SG&A | 896M | 961M | 1.1B | 1.1B | 1.3B | 1.0B | 1.3B | 1.4B | 1.7B | 1.5B | 1.2B | 1.2B | 1.2B |
| EBIT | 635M | 692M | 788M | 810M | 331M | 652M | 502M | 763M | 408M | -1.5B | 690M | N/A | 111M |
| Op. Margin | 14.9% | 15.6% | 15.7% | 15.6% | 7.2% | 13.8% | 9.2% | 11.9% | 6.1% | -26.9% | 14.5% | N/A | 2.0% |
| Net Income | 416M | 452M | 551M | 397M | 220M | 521M | 223M | 429M | 204M | -1.5B | 386M | -322M | -223M |
| Net Margin | 9.7% | 10.2% | 11.0% | 7.6% | 4.8% | 11.0% | 4.1% | 6.7% | 3.1% | -26.1% | 8.1% | -6.0% | -4.1% |
| Non-Recurring | 0 | 0 | 33M | 0 | 176M | 69M | 41M | 0 | 0 | 1.2B | 0 | 1.0B | 1.0B |
| Returns on Capital | |||||||||||||
| ROIC | 20.4% | 21.5% | 25.8% | 22.1% | 12.3% | 23.4% | 7.6% | 8.9% | 5.1% | -28.0% | 13.7% | N/A | N/M |
| ROE | 26.4% | 28.9% | 31.3% | 21.5% | 12.3% | 21.9% | 7.5% | 14.3% | 6.9% | -75.4% | 33.9% | -36.8% | -33.0% |
| ROA | 9.3% | 9.8% | 11.2% | 7.6% | 4.2% | 7.4% | 2.3% | 4.1% | 2.1% | -18.8% | 6.0% | -5.4% | -3.8% |
| Cash Flow | |||||||||||||
| Op. Cash Flow | 454M | 571M | 817M | 724M | 646M | 653M | 976M | 818M | 373M | 726M | 847M | 893M | 1.1B |
| Free Cash Flow | 341M | 429M | 662M | 590M | 506M | 520M | 851M | 685M | 245M | 590M | 760M | 830M | 1.0B |
| Owner Earnings | 260M | 362M | 601M | 497M | 450M | 444M | 662M | 440M | 57M | 443M | 634M | 677M | 883M |
| CapEx | 113M | 142M | 155M | 135M | 140M | 134M | 126M | 133M | 128M | 136M | 87M | 63M | 72M |
| Maint. CapEx | 158M | 155M | 154M | 172M | 168M | 181M | 265M | 280M | 233M | 211M | 163M | 136M | 127M |
| Growth CapEx | 0 | 0 | 430K | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| D&A | 158M | 155M | 154M | 172M | 168M | 181M | 265M | 280M | 233M | 211M | 163M | 136M | 127M |
| CapEx/OCF | 25.0% | 25.7% | 19.0% | 18.6% | 21.7% | 20.5% | 12.9% | 16.2% | 46.7% | 18.7% | 10.3% | 7.1% | 6.6% |
| Capital Allocation | |||||||||||||
| Dividends Paid | 217M | 226M | 249M | 277M | 309M | 337M | 373M | 375M | 385M | 388M | 390M | 393M | 393M |
| Dividend Yield | 4.5% | 3.6% | 3.4% | 3.0% | 3.4% | 3.3% | 4.2% | 3.4% | 4.0% | 5.4% | 4.9% | 4.1% | 2.0% |
| Share Buybacks | 460M | 87M | 150M | 151M | 250M | 61M | 0 | 0 | 125M | 0 | 0 | 0 | 0 |
| Buyback Yield | 9.2% | 1.4% | 2.1% | 1.7% | 3.2% | 0.6% | N/A | N/A | 1.8% | N/A | N/A | N/A | 0.0% |
| Stock-Based Comp | 36M | 54M | 62M | 56M | 28M | 28M | 50M | 98M | 83M | 72M | 51M | 80M | 83M |
| Debt Repayment | 425M | 0 | 0 | 350M | 0 | 0 | 276M | 1.2B | 206M | 360M | 581M | 118M | 118M |
| Balance Sheet | |||||||||||||
| Net Debt | 905M | 735M | 439M | 267M | 522M | -389M | 3.9B | 3.2B | 3.6B | 3.1B | 2.8B | 2.6B | 2.7B |
| Cash & Equiv. | 893M | 977M | 1.3B | 1.6B | 1.2B | 4.6B | 1.4B | 1.0B | 513M | 545M | 695M | 777M | 857M |
| Long-Term Debt | 1.5B | 1.5B | 1.2B | 1.7B | 1.7B | 4.0B | 4.7B | 3.8B | 3.7B | 3.0B | 3.4B | 2.8B | 3.1B |
| Debt/Equity | 1.23 | 1.03 | 0.92 | 1.01 | 0.97 | 1.40 | 1.81 | 1.37 | 1.43 | 3.33 | 2.97 | 6.01 | 5.33 |
| Interest Coverage | 6.8 | 7.1 | 8.1 | 8.2 | 3.6 | 6.4 | 2.5 | 4.2 | 2.4 | -8.3 | 4.0 | N/A | 0.7 |
| Equity | 1.5B | 1.7B | 1.9B | 1.8B | 1.8B | 3.0B | 2.9B | 3.1B | 2.9B | 1.1B | 1.2B | 566M | 674M |
| Total Assets | 4.5B | 4.7B | 5.1B | 5.3B | 5.3B | 8.9B | 10.8B | 10.0B | 9.3B | 6.5B | 6.3B | 5.6B | 5.9B |
| Total Liabilities | 3.0B | 3.0B | 3.2B | 3.5B | 3.5B | 5.9B | 7.9B | 7.0B | 6.4B | 5.5B | 5.2B | 5.0B | 5.3B |
| Intangibles | 325M | 281M | 246M | 217M | 694M | 646M | 1.5B | 1.2B | 815M | 588M | 518M | 457M | 441M |
| Retained Earnings | 3.6B | 3.9B | 4.1B | 4.3B | 4.2B | 4.4B | 4.2B | 4.3B | 4.1B | 2.2B | 2.3B | 1.6B | 1.7B |
| Working Capital | 1.6B | 1.8B | 1.6B | 2.4B | 1.8B | 5.5B | 1.4B | 1.3B | 809M | 267M | 841M | 713M | 1.1B |
| Current Assets | 2.6B | 2.9B | 3.2B | 3.6B | 3.1B | 6.7B | 3.8B | 3.7B | 3.0B | 2.3B | 2.2B | 2.6B | 2.8B |
| Current Liabilities | 1.1B | 1.1B | 1.6B | 1.3B | 1.3B | 1.3B | 2.4B | 2.5B | 2.2B | 2.1B | 1.4B | 1.9B | 1.7B |
| Per Share Data | |||||||||||||
| EPS | 3.20 | 3.57 | 4.34 | 3.12 | 1.74 | 4.05 | 1.62 | 3.10 | 1.46 | -10.73 | 2.75 | -2.30 | -1.01 |
| Owner EPS | 2.00 | 2.86 | 4.73 | 3.91 | 3.55 | 3.46 | 4.82 | 3.18 | 0.41 | 3.19 | 4.52 | 4.83 | 4.01 |
| Book Value | 11.28 | 13.15 | 14.66 | 14.40 | 13.85 | 23.31 | 21.38 | 22.15 | 20.53 | 7.83 | 8.45 | 4.03 | 3.06 |
| Cash Flow/Share | 3.50 | 4.51 | 6.43 | 5.70 | 5.10 | 5.08 | 7.11 | 5.91 | 2.68 | 5.23 | 6.04 | 6.37 | -0.43 |
| Dividends/Share | 1.72 | 1.84 | 2.04 | 2.28 | 2.52 | 2.72 | 2.72 | 2.72 | 2.80 | 2.80 | 2.10 | 2.80 | 1.78 |
| Shares Out. | 130.0M | 126.6M | 127.0M | 127.1M | 126.7M | 128.5M | 137.3M | 138.3M | 139.4M | 138.8M | 140.2M | 140.2M | 220.3M |
| Valuation | |||||||||||||
| P/E Ratio | 12.0 | 13.5 | 13.0 | 21.9 | 35.7 | 20.5 | 46.9 | 26.6 | 34.5 | N/A | 19.7 | N/A | -87.9 |
| P/FCF | 14.7 | 14.2 | 10.9 | 14.7 | 15.6 | 20.6 | 12.3 | 16.7 | 28.7 | 11.0 | 10.0 | 13.8 | 19.2 |
| EV/EBIT | 7.9 | 8.5 | 8.1 | 9.1 | 21.8 | 15.6 | 28.1 | 18.9 | 25.7 | N/A | 14.9 | 253.1 | 201.4 |
| Price/Book | 3.4 | 3.7 | 3.9 | 4.7 | 4.5 | 3.6 | 3.6 | 3.7 | 2.5 | 6.0 | 6.4 | 20.3 | 29.0 |
| Price/Sales | 1.1 | 1.4 | 1.5 | 1.8 | 2.0 | 2.1 | 1.6 | 1.7 | 1.6 | 1.4 | 1.9 | 2.0 | 3.6 |
| FCF Yield | 6.8% | 7.0% | 9.2% | 6.8% | 6.4% | 4.9% | 8.2% | 6.0% | 3.5% | 9.1% | 10.0% | 7.2% | 5.2% |
| Market Cap | 5.0B | 6.1B | 7.2B | 8.7B | 7.9B | 10.7B | 10.4B | 11.4B | 7.0B | 6.5B | 7.6B | 11.5B | 19.6B |
| Avg. Price | 36.94 | 49.33 | 58.16 | 72.04 | 70.76 | 78.46 | 65.12 | 79.24 | 68.70 | 51.65 | 56.33 | 68.09 | 88.79 |
| Year-End Price | 38.50 | 48.13 | 56.60 | 68.31 | 62.18 | 83.19 | 75.91 | 82.58 | 50.43 | 46.90 | 54.15 | 81.99 | 88.79 |
HASBRO, INC. passes 3 of 9 quality checks, indicating weak fundamentals.
On a free-cash-flow basis, the stock trades at 15.1x vs a median of 14.3x. The company's 5-year average gross margin is 72.5%. Total shareholder yield (dividends) is 2.0%. At current prices, the estimated annualized return to fair value is -4.8%.
HASBRO, INC. (HAS) has a debt-to-equity ratio of 6.01. This indicates higher leverage, which may increase financial risk.
HASBRO, INC. (HAS) reported earnings per share (EPS) of $-2.30 in its most recent fiscal year.
HASBRO, INC. (HAS) has a return on equity (ROE) of -36.8%. A negative ROE may indicate losses or negative equity.
HASBRO, INC. (HAS) has a 5-year average gross margin of 72.5%. This high margin suggests strong pricing power and a potential competitive moat.
The Ledger Terminal provides 18 years of financial data for HASBRO, INC. (HAS), sourced directly from SEC EDGAR filings. This includes income statements, balance sheets, cash flow statements, and key financial ratios.
HASBRO, INC. (HAS) has a book value per share of $4.03, based on its most recent annual SEC filing.
Based on recent SEC filings and earnings disclosures, Management expects continued growth momentum in 2026 driven by a healthy entertainment pipeline from partner The Walt Disney Company, including four major film releases (Toy Story 5, Star Wars: The Mandalorian and Grogu, Spider-Man: Brand New Day, and Marvel Studios' Avengers: Doomsday) alongside new Magic collaborations. The company is deploying artificial intelligence across financial planning, forecasting, order management, and supply chain operations, with expectations that these workflows will free up more than 1 million hours of lower-value work to reinvest into innovation and fan engagement. Wizards of the Coast is expected to maintain strong performance with mid-single-digit revenue growth and low 40% operating margins, supported by a healthy release cadence and continued engagement across the Magic ecosystem, while absorbing higher royalty expenses and incremental costs associated with planned 2027 video game releases (Exodus and Warlock). Consumer Products is positioned for improved consistency and margin performance through the entertainment slate, with the company targeting approximately $150 million in gross cost savings from supply chain initiatives and operational expense transformation.
Based on recent SEC filings and earnings calls, HASBRO, INC. (HAS) has provided the following forward guidance: Consolidated Revenue Growth: 3%-5% year-over-year on a constant currency basis (FY2026); Operating Margins: 24%-25% (FY2026); Adjusted EBITDA: $1.4 billion-$1.45 billion (FY2026); Wizards Revenue Growth: mid-single-digit (FY2026); Wizards Operating Margins: low 40% range (FY2026), plus 5 additional metrics.
Consolidated Revenue Growth (FY2026): “we expect Hasbro consolidated revenue to grow between 3% and 5% YoY on a constant currency basis, with growth across each of our segments”
Operating Margins (FY2026): “We expect operating margins to be between 24%-25% for the year, reflecting continued operating leverage and disciplined execution.”
Adjusted EBITDA (FY2026): “We expect adjusted EBITDA to be in the range of $1.4 billion-$1.45 billion.”
Wizards Revenue Growth (FY2026): “Wizards is expected to deliver mid-single-digit revenue growth, supported by a healthy release cadence and continued engagement across the Magic ecosystem.”
Wizards Operating Margins (FY2026): “Operating margins are expected to remain in the low 40% range, reflecting the underlying strength of the business while absorbing higher royalty expense and incremental costs associated with our planned 2027 video game releases, Exodus, and Warlock.”
Consumer Products Revenue Growth (FY2026): “In consumer products, we expect revenue to grow low single digits year-over-year, with operating profit margins in the 6%-8% range.”
Consumer Products Operating Margins (FY2026): “In consumer products, we expect revenue to grow low single digits year-over-year, with operating profit margins in the 6%-8% range.”
Entertainment Revenue (FY2026): “Entertainment revenue is expected to be slightly positive year-over-year, with operating margins of approximately 50%, reflecting the asset-led nature of the business and continued discipline around investment.”