A Business at a Glance
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HUBSPOT INC
HUBS
$10.9B
Mkt Cap
$204.89
+7.83%
HUBSPOT INC (HUBS) has a 5-year average return on invested capital (ROIC) of -5.9%. This is below average and may indicate limited pricing power.
HUBSPOT INC (HUBS) has a market capitalization of $10.6B. It is classified as a large-cap stock.
HUBSPOT INC (HUBS) does not currently pay a regular dividend. However, the company returns capital to shareholders through share buybacks, with a buyback yield of 6.64%.
HUBSPOT INC (HUBS) operates in the Services-Prepackaged Software industry, within the Technology sector.
HUBSPOT INC (HUBS) reported annual revenue of $3.1 billion in its most recent fiscal year, based on SEC EDGAR filings.
HUBSPOT INC (HUBS) has a net profit margin of 1.5%. This is a modest margin.
HUBSPOT INC (HUBS) generated $708 million in free cash flow in its most recent fiscal year. Positive free cash flow supports dividends, buybacks, and debt reduction.
We provide an agentic customer platform that helps marketing, sales, and customer service teams drive business growth. We deliver seamless connection for customer-facing teams with a unified platform that includes three layers: Artificial Intelligence ("AI")-powered agents and engagement hubs, a Smart customer relationship management product (“CRM”), and a connected ecosystem supporting the customer platform with a marketplace of integrations, templates, expert partners, a community network, and an academy of educational content. Our AI-powered agents and engagement Hubs that enable companies to attract, engage, and delight customers throughout the customer lifecycle include Marketing, Sales, Service, Operations, Content and Commerce. The Smart CRM is the foundational context layer that combines customer data with AI to power the entire customer platform with unified customer profiles and tools to manage and govern your team and business processes.
| Metric | TTM | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|---|
| Revenue | 3.3B | 3.1B | 2.6B | 2.2B | 1.7B | 1.3B |
| Net Income | 100M | 46M | 4.6M | -165M | -107M | -78M |
| EPS | $1.92 | $0.86 | $0.09 | $-3.30 | $-2.23 | $-1.66 |
| Free Cash Flow | 743M | 708M | 561M | 317M | 236M | 210M |
| ROIC | 24.3% | 2.1% | 0.3% | -14.1% | -11.5% | -6.3% |
| Gross Margin | 83.7% | 45.9% | 46.0% | 36.6% | 34.8% | 34.5% |
| Debt/Equity | 0.00 | 0.35 | 0.39 | 0.25 | 0.36 | 0.82 |
| Dividends/Share | $0.00 | - | - | - | - | - |
| Operating Income | 63M | 7.4M | -68M | -201M | -103M | -55M |
| Operating Margin | 1.9% | 0.2% | -2.6% | -9.3% | -5.9% | -4.2% |
| ROE | 5.0% | 2.3% | 0.3% | -14.1% | -11.5% | -9.5% |
| Shares Outstanding | 52M | 53M | 51M | 50M | 48M | 47M |
| Metric | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Income Statement | |||||||||||||
| Revenue | 116M | 182M | 271M | 376M | 513M | 675M | 883M | 1.3B | 1.7B | 2.2B | 2.6B | 3.1B | 3.3B |
| Gross Margin | 69.7% | 73.7% | 77.2% | 79.8% | 34.4% | 37.3% | 34.9% | 34.5% | 34.8% | 36.6% | 46.0% | 45.9% | 83.7% |
| R&D | 26M | 32M | 46M | 70M | 118M | 158M | 206M | 302M | 442M | 618M | 779M | 906M | 920M |
| SG&A | 25M | 35M | 45M | 57M | 76M | 93M | 109M | 145M | 198M | 250M | 300M | 326M | 333M |
| EBIT | -49M | -46M | -45M | -40M | -48M | -47M | -51M | -55M | -103M | -201M | -68M | 7.4M | 63M |
| Op. Margin | -41.9% | -25.5% | -16.5% | -10.7% | -9.4% | -7.0% | -5.8% | -4.2% | -5.9% | -9.3% | -2.6% | 0.2% | 1.9% |
| Net Income | -49M | -46M | -46M | -40M | -64M | -54M | -85M | -78M | -107M | -165M | 4.6M | 46M | 100M |
| Net Margin | -41.9% | -25.3% | -16.8% | -10.6% | -12.4% | -8.0% | -9.6% | -6.0% | -6.2% | -7.6% | 0.2% | 1.5% | 3.0% |
| Non-Recurring | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 97M | 4.0M | 4.0M | 4.0M |
| Returns on Capital | |||||||||||||
| ROIC | -34.7% | -39.6% | -37.9% | -11.1% | -11.0% | -6.9% | -7.7% | -6.3% | -11.5% | -14.1% | 0.3% | 2.1% | 24.3% |
| ROE | -43.9% | -39.6% | -37.9% | -24.1% | -28.1% | -12.0% | -12.0% | -9.5% | -11.5% | -14.1% | 0.3% | 2.3% | 5.0% |
| ROA | -43.1% | -23.3% | -19.0% | -8.2% | -8.3% | -4.5% | -4.8% | -3.8% | -4.5% | -5.9% | 0.1% | 1.2% | 2.6% |
| Cash Flow | |||||||||||||
| Op. Cash Flow | -12M | -423K | 19M | 50M | 85M | 119M | 89M | 239M | 273M | 351M | 599M | 761M | 798M |
| Free Cash Flow | -20M | -8.8M | 3.6M | 29M | 63M | 79M | 52M | 210M | 236M | 317M | 561M | 708M | 743M |
| Owner Earnings | -35M | -29M | -24M | -13M | -15M | -7.6M | -70M | 27M | -61M | -154M | -3.0M | 96M | 123M |
| CapEx | 7.3M | 8.4M | 16M | 20M | 22M | 40M | 37M | 29M | 37M | 34M | 38M | 53M | 55M |
| Maint. CapEx | 5.7M | 7.3M | 11M | 16M | 23M | 29M | 37M | 45M | 58M | 73M | 97M | 136M | 148M |
| Growth CapEx | 1.6M | 1.1M | 4.6M | 4.5M | 0 | 12M | 214K | 0 | 0 | 0 | 0 | 0 | 0 |
| D&A | 5.7M | 7.3M | 11M | 16M | 23M | 29M | 37M | 45M | 58M | 73M | 97M | 136M | 148M |
| CapEx/OCF | N/A | N/A | 81.5% | 40.9% | 26.3% | 33.9% | 41.9% | 12.0% | 13.7% | 9.6% | 6.3% | N/A | 6.9% |
| Capital Allocation | |||||||||||||
| Dividends Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Dividend Yield | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Share Buybacks | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 500M | 707M |
| Buyback Yield | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 0.0% | 6.6% |
| Stock-Based Comp | 16M | 21M | 33M | 47M | 76M | 98M | 121M | 167M | 276M | 432M | 505M | 528M | 527M |
| Debt Repayment | 0 | 0 | 0 | 11M | 11M | 333K | 236M | 0 | 1.6M | 13K | 57K | 460M | 460M |
| Balance Sheet | |||||||||||||
| Net Debt | N/A | N/A | N/A | -147M | -285M | -407M | -514M | -660M | -1.2B | -1.4B | -1.5B | -1.1B | -1.8B |
| Cash & Equiv. | 124M | 56M | 60M | 88M | 111M | 270M | 378M | 377M | 331M | 388M | 513M | 882M | 1.8B |
| Long-Term Debt | N/A | N/A | N/A | 389M | 319M | 341M | 450M | 383M | 1.6M | 13K | 57K | 460M | 460M |
| Debt/Equity | 0.58 | 0.81 | 1.19 | 1.85 | 1.30 | 0.94 | 1.01 | 0.82 | 0.36 | 0.25 | 0.39 | 0.35 | 0.00 |
| Interest Coverage | -151.0 | -251.2 | -168.5 | -3.0 | -2.3 | -2.1 | -1.4 | -1.8 | -27.3 | -52.9 | -18.2 | 8.4 | 131.7 |
| Equity | 111M | 122M | 119M | 210M | 245M | 650M | 763M | 871M | 995M | 1.3B | 1.9B | 2.1B | 2.0B |
| Total Assets | 175M | 220M | 260M | 712M | 834M | 1.6B | 2.0B | 2.2B | 2.5B | 3.1B | 3.8B | 3.9B | 3.8B |
| Total Liabilities | 64M | 99M | 141M | 502M | 589M | 919M | 1.2B | 1.3B | 1.6B | 1.7B | 1.9B | 1.8B | 1.8B |
| Intangibles | 89K | 100K | 16K | 6.3M | 4.9M | 12M | 10M | 11M | 17M | 42M | 38M | 35M | 33M |
| Retained Earnings | -154M | -200M | -246M | -286M | -344M | -398M | -483M | -561M | -640M | -804M | -800M | -754M | -721M |
| Working Capital | 90M | 54M | 49M | 424M | 475M | 787M | 1.0B | 836M | 1.0B | 930M | 1.1B | 982M | 924M |
| Current Assets | 150M | 146M | 176M | 603M | 712M | 1.1B | 1.5B | 1.5B | 1.8B | 1.9B | 2.6B | 2.4B | 2.4B |
| Current Liabilities | 59M | 91M | 127M | 178M | 237M | 322M | 446M | 617M | 755M | 942M | 1.6B | 1.5B | 1.5B |
| Per Share Data | |||||||||||||
| EPS | -1.54 | -1.39 | -1.29 | -1.08 | -1.66 | -1.28 | -1.90 | -1.66 | -2.23 | -3.30 | 0.09 | 0.86 | 1.92 |
| Owner EPS | -1.10 | -0.88 | -0.69 | -0.37 | -0.39 | -0.18 | -1.56 | 0.57 | -1.26 | -3.09 | -0.06 | 1.80 | 2.37 |
| Book Value | 3.52 | 3.67 | 3.36 | 5.72 | 6.36 | 15.48 | 17.04 | 18.57 | 20.66 | 26.77 | 37.11 | 38.70 | 38.43 |
| Cash Flow/Share | -0.40 | -0.01 | 0.55 | 1.35 | 2.21 | 2.83 | 1.99 | 5.09 | 5.67 | 7.04 | 11.64 | 14.25 | 4.77 |
| Dividends/Share | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 0.00 |
| Shares Out. | 31.4M | 33.1M | 35.3M | 36.8M | 38.5M | 42.0M | 44.8M | 46.9M | 48.1M | 49.9M | 51.4M | 53.4M | 52.0M |
| Valuation | |||||||||||||
| P/E Ratio | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 106.9 |
| P/FCF | N/A | N/A | 455.7 | 111.7 | 76.2 | 84.5 | 344.5 | 148.7 | 56.7 | 92.6 | 65.0 | N/A | 14.3 |
| EV/EBIT | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 141.2 |
| Price/Book | 3.5 | 15.4 | 13.7 | 15.6 | 19.5 | 10.2 | 23.3 | 35.7 | 13.4 | 22.0 | 19.1 | N/A | 5.3 |
| Price/Sales | 3.4 | 8.4 | 6.4 | 6.8 | 9.2 | 10.3 | 12.1 | 21.2 | 10.2 | 10.5 | 11.5 | N/A | 3.2 |
| FCF Yield | -5.1% | -0.5% | 0.2% | 0.9% | 1.3% | 1.2% | 0.3% | 0.7% | 1.8% | 1.1% | 1.5% | N/A | 7.0% |
| Market Cap | 388M | 1.9B | 1.6B | 3.3B | 4.8B | 6.6B | 17.8B | 31.2B | 13.3B | 29.4B | 36.4B | 0 | 10.6B |
| Avg. Price | 33.72 | 46.10 | 49.07 | 69.63 | 122.65 | 166.24 | 238.10 | 588.56 | 367.32 | 457.08 | 588.71 | 0.00 | 204.89 |
| Year-End Price | 33.59 | 56.72 | 46.15 | 89.10 | 124.01 | 158.25 | 397.50 | 666.16 | 277.55 | 589.05 | 708.16 | 0.00 | 204.89 |
HUBSPOT INC passes 5 of 9 quality checks, suggesting mixed fundamentals.
On a free-cash-flow basis, the stock trades at 16.4x vs a median of 76.2x. The company's 5-year average gross margin is 39.6%. Total shareholder yield (buybacks) is 6.6%. At current prices, the estimated annualized return to fair value is +38.8%.
HUBSPOT INC (HUBS) has a debt-to-equity ratio of 0.35. This indicates a conservatively financed balance sheet.
HUBSPOT INC (HUBS) reported earnings per share (EPS) of $0.86 in its most recent fiscal year.
HUBSPOT INC (HUBS) has a return on equity (ROE) of 2.3%. This indicates moderate shareholder returns.
HUBSPOT INC (HUBS) has a 5-year average gross margin of 39.6%. This indicates decent pricing power.
The Ledger Terminal provides 14 years of financial data for HUBSPOT INC (HUBS), sourced directly from SEC EDGAR filings. This includes income statements, balance sheets, cash flow statements, and key financial ratios.
HUBSPOT INC (HUBS) has a book value per share of $38.70, based on its most recent annual SEC filing.