A Business at a Glance
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Lamar Advertising Company is one of the largest outdoor advertising companies in the United States based on number of displays and has operated under the Lamar name since 1902. We manage our business through three operating segments –billboard, logo and transit advertising. We rent space for advertising on billboards, buses, shelters, benches, logo plates and in airport terminals. We offer our customers a fully integrated service, satisfying all aspects of their display requirements from ad copy production to placement and maintenance. We operate three types of outdoor advertising displays: billboards, logo signs and transit advertising displays. Billboards. As of December 31, 2025, we owned and operated approximately 159,300 billboard advertising displays in 45 states and Canada. We rent most of our advertising space on two types of billboards: bulletins and posters.
| Metric | TTM | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|---|
| Revenue | 2.3B | 2.3B | 2.2B | 2.1B | 2.0B | 1.8B |
| Net Income | 587M | 587M | 362M | 495M | 438M | 388M |
| EPS | $5.77 | $5.77 | $3.52 | $4.85 | $4.31 | $3.83 |
| Free Cash Flow | 683M | 683M | 748M | 605M | 615M | 608M |
| ROIC | 12.2% | 14.3% | 9.2% | 11.0% | 9.4% | 9.4% |
| Gross Margin | 52.6% | 52.6% | 60.6% | 53.1% | 50.0% | 52.6% |
| Debt/Equity | 5.03 | 5.03 | 4.57 | 4.01 | 4.02 | 3.60 |
| Dividends/Share | $6.45 | $6.45 | $5.65 | $5.00 | $5.00 | $4.00 |
| Operating Income | 774M | 774M | 532M | 675M | 578M | 521M |
| Operating Margin | 34.2% | 34.2% | 24.1% | 32.0% | 28.4% | 29.2% |
| ROE | 57.3% | 56.6% | 34.5% | 40.7% | 36.7% | 31.9% |
| Shares Outstanding | 102M | 102M | 103M | 102M | 102M | 101M |
LAMAR ADVERTISING CO/NEW passes 5 of 9 quality checks, suggesting mixed fundamentals.
LAMAR ADVERTISING CO/NEW trades at 23.3x trailing earnings, compared to its 15-year median P/E of 19.1x, suggesting it is currently Fair relative to its historical range. On a free-cash-flow basis, the stock trades at 17.1x vs a median of 13.4x. The company's 5-year average ROIC is 10.7% with a gross margin of 53.8%. Total shareholder yield (dividends + buybacks) is 5.9%. At current prices, the estimated annualized return to fair value is +10.1%.
LAMAR ADVERTISING CO/NEW (LAMR) has a current P/E ratio of 23.3, compared to its historical median P/E of 19.1. The stock is currently considered Fair based on its historical valuation range.
LAMAR ADVERTISING CO/NEW (LAMR) has a 5-year average return on invested capital (ROIC) of 10.7%. This indicates solid capital allocation.
LAMAR ADVERTISING CO/NEW (LAMR) has a market capitalization of $13.7B. It is classified as a large-cap stock.
Yes, LAMAR ADVERTISING CO/NEW (LAMR) pays a dividend with a trailing twelve-month yield of 4.79%. The company also returns capital through share buybacks, with a buyback yield of 1.15%.
Based on historical P/E analysis, LAMAR ADVERTISING CO/NEW (LAMR) appears fair. The current P/E of 23.3 is 22% above its historical median of 19.1. The estimated fair value CAGR (P/E method) is 7.8%.
LAMAR ADVERTISING CO/NEW (LAMR) operates in the Real Estate Investment Trusts industry, within the Real Estate sector.
LAMAR ADVERTISING CO/NEW (LAMR) reported annual revenue of $2.3 billion in its most recent fiscal year, based on SEC EDGAR filings.
LAMAR ADVERTISING CO/NEW (LAMR) has a net profit margin of 25.9%. This is a strong margin indicating high profitability.
LAMAR ADVERTISING CO/NEW (LAMR) generated $683 million in free cash flow in its most recent fiscal year. Positive free cash flow supports dividends, buybacks, and debt reduction.
LAMAR ADVERTISING CO/NEW (LAMR) has a debt-to-equity ratio of 5.03. This indicates higher leverage, which may increase financial risk.
LAMAR ADVERTISING CO/NEW (LAMR) reported earnings per share (EPS) of $5.77 in its most recent fiscal year.
LAMAR ADVERTISING CO/NEW (LAMR) has a return on equity (ROE) of 56.6%. This indicates the company generates strong returns for shareholders.
LAMAR ADVERTISING CO/NEW (LAMR) has a 5-year average gross margin of 53.8%. This high margin suggests strong pricing power and a potential competitive moat.
The Ledger Terminal provides 18 years of financial data for LAMAR ADVERTISING CO/NEW (LAMR), sourced directly from SEC EDGAR filings. This includes income statements, balance sheets, cash flow statements, and key financial ratios.
LAMAR ADVERTISING CO/NEW (LAMR) has a book value per share of $10.08, based on its most recent annual SEC filing.
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