A Business at a Glance
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Sturm, Ruger & Company, Inc. and Subsidiaries (the “Company”) is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Virtually all of the Company’s sales for the year ended December 31, 2025 were from the firearms segment, with less than 1% from the castings segment. Export sales represent approximately 5% of firearms sales. The Company’s design and manufacturing operations are located in the United States and almost all product content is domestic. The Company has been in business since 1949 and was incorporated in its present form under the laws of Delaware in 1969. The Company primarily offers products in four industry product categories – rifles, pistols, shotguns, and revolvers. The Company’s firearms are sold through independent wholesale distributors, principally to the commercial sporting market.
| Metric | TTM | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|---|
| Revenue | 546M | 546M | 536M | 544M | 596M | 731M |
| Net Income | -4.4M | -4.4M | 31M | 48M | 88M | 156M |
| EPS | $-0.27 | $-0.27 | $1.77 | $7.25 | $13.26 | $23.48 |
| Free Cash Flow | 38M | 38M | 35M | 18M | 50M | 144M |
| ROIC | -3.7% | -1.5% | 12.0% | 19.9% | 91.3% | 42.2% |
| Gross Margin | 14.9% | 14.9% | 21.4% | 24.6% | 30.2% | 38.3% |
| Debt/Equity | 0.00 | 0.21 | 0.20 | 0.20 | 0.53 | 0.22 |
| Dividends/Share | $0.62 | $0.62 | $0.69 | $16.76 | $6.47 | $8.98 |
| Operating Income | -12M | -12M | 32M | 52M | 103M | 203M |
| Operating Margin | -2.3% | -2.3% | 5.9% | 9.6% | 17.4% | 27.8% |
| ROE | -1.5% | -1.5% | 9.6% | 14.5% | 27.9% | 42.9% |
| Shares Outstanding | 16M | 16M | 17M | 7M | 7M | 7M |
STURM RUGER & CO INC passes 4 of 9 quality checks, suggesting mixed fundamentals.
On a free-cash-flow basis, the stock trades at 17.5x vs a median of 5.2x. The company's 5-year average ROIC is 32.8% with a gross margin of 25.9%. Total shareholder yield (dividends + buybacks) is 5.3%. At current prices, the estimated annualized return to fair value is -18.2%.
STURM RUGER & CO INC (RGR) has a 5-year average return on invested capital (ROIC) of 32.8%. This indicates strong capital allocation and a potential competitive advantage.
STURM RUGER & CO INC (RGR) has a market capitalization of $688M. It is classified as a small-cap stock.
Yes, STURM RUGER & CO INC (RGR) pays a dividend with a trailing twelve-month yield of 1.47%. The company also returns capital through share buybacks, with a buyback yield of 3.79%.
STURM RUGER & CO INC (RGR) operates in the Ordnance & Accessories, (No Vehicles/Guided Missiles) industry, within the Industrials sector.
STURM RUGER & CO INC (RGR) reported annual revenue of $546 million in its most recent fiscal year, based on SEC EDGAR filings.
STURM RUGER & CO INC (RGR) has a net profit margin of -0.8%. The company is currently unprofitable.
STURM RUGER & CO INC (RGR) generated $38 million in free cash flow in its most recent fiscal year. Positive free cash flow supports dividends, buybacks, and debt reduction.
STURM RUGER & CO INC (RGR) has a debt-to-equity ratio of 0.21. This indicates a conservatively financed balance sheet.
STURM RUGER & CO INC (RGR) reported earnings per share (EPS) of $-0.27 in its most recent fiscal year.
STURM RUGER & CO INC (RGR) has a return on equity (ROE) of -1.5%. A negative ROE may indicate losses or negative equity.
STURM RUGER & CO INC (RGR) has a 5-year average gross margin of 25.9%. This lower margin is typical of capital-intensive or commodity businesses.
The Ledger Terminal provides 15 years of financial data for STURM RUGER & CO INC (RGR), sourced directly from SEC EDGAR filings. This includes income statements, balance sheets, cash flow statements, and key financial ratios.
STURM RUGER & CO INC (RGR) has a book value per share of $17.45, based on its most recent annual SEC filing.