Household & Personal Products Industry Report
Market Cap: $819.0B
Stocks: 19
Median P/E: 22.6x
Median ROIC: 9.8%
Data sourced from SEC EDGAR filings. Report refreshed weekly.
Part of the Consumer Defensive sector.
Performance Dashboard
| Period | Sector (MCW) | Sector (Median) |
|---|---|---|
| 1 Day | -0.2% | -0.7% |
| 1 Week | -2.7% | -1.7% |
| 1 Month | — | — |
| 3 Months | — | — |
| 6 Months | — | — |
| YTD | +0.6% | +0.3% |
| 1 Year | +0.7% | -16.5% |
| 3 Years | +23.0% | -31.2% |
| 5 Years | +28.8% | -25.1% |
Today's Breadth: 4 advancing · 14 declining · 0 flat
Valuation Summary
| Metric | Median | P25 | P75 | vs 5Y Avg |
|---|---|---|---|---|
| P/E | 22.6x | 9.3x | 31.0x | -18% |
| P/B | 2.6x | 0.7x | 5.5x | -54% |
| P/S | 2.5x | 0.6x | 3.9x | — |
| P/FCF | 19.0x | 15.2x | 30.1x | — |
| EV/EBITDA | 15.8x | 11.3x | 18.4x | — |
| EV/EBIT | 21.6x | 20.5x | 23.3x | — |
Earnings Yield
3.9%
FCF Yield
4.4%
Below Fair Value
50% of stocks
Profitability Profile
Margins
| Metric | Median | 5Y Avg | P25 | P75 |
|---|---|---|---|---|
| Gross Margin | 59.1% | 58.0% | 45.9% | 68.9% |
| Operating Margin | 14.0% | — | 3.5% | 17.3% |
| Net Margin | 10.1% | 10.2% | -1.4% | 12.1% |
| FCF Margin | 11.6% | — | 2.6% | 15.9% |
Returns on Capital
| Metric | Median | 5Y Avg | P25 | P75 |
|---|---|---|---|---|
| ROE | 15.2% | — | -4.9% | 22.0% |
| ROA | 6.9% | — | -1.9% | 10.3% |
| ROIC | 9.8% | 11.2% | 2.4% | 23.8% |
Growth Metrics
| Metric | 1Y | 3Y CAGR | 5Y CAGR |
|---|---|---|---|
| Revenue | +1.5% | +2.8% | +4.5% |
| EPS | +2.3% | +5.6% | 0.0% |
| Free Cash Flow | +1.8% | +1.2% | -0.4% |
All values represent sector median growth rates.
Balance Sheet Health
Debt / Equity
0.7x
Net Debt / EBITDA
2.4x
Interest Coverage
6.1x
Current Ratio
1.3x
Altman Z-Score
Safe (>3): 7 (37%)
Gray (1.8–3): 4 (21%)
Distress (<1.8): 8 (42%)
Piotroski F-Score
Strong (7–9): 4 (21%)
Moderate (4–6): 12 (63%)
Weak (0–3): 3 (16%)
Top Companies
| Symbol | #▲ | Mkt Cap | P/E | EV/EBITDA | ROIC | Net Mgn | Rev Gr. | Div Yld | YTD | Qual. |
|---|---|---|---|---|---|---|---|---|---|---|
| PG | 1 | $352.3B | 24.1x | 18.0x | 19.4% | 18.9% | +0.3% | 2.6% | +0.7% | 4/9 |
| UL | 2 | $127.3B | 19.9x | — | 43.3% | 10.5% | +1.4% | 3.4% | -0.3% | 5/9 |
| BATS-L | 3 | $96.2B | 12.4x | 10.1x | 9.3% | 30.3% | +2.2% | 5.6% | — | 4/9 |
| ECL | 4 | $78.5B | 36.5x | 24.5x | 13.8% | 12.9% | +2.2% | 1.0% | -1.2% | 4/9 |
| CL | 5 | $68.1B | 30.1x | 18.0x | 38.9% | 10.5% | +1.4% | 2.6% | +2.3% | 5/9 |
| KVUE | 6 | $33.4B | 22.4x | 13.7x | 9.8% | 9.7% | -2.1% | 4.8% | +2.2% | 4/9 |
| EL | 7 | $26.8B | — | 747.7x | -4.4% | -7.9% | -8.2% | 2.2% | +5.5% | 3/9 |
| CHD | 8 | $23.2B | 28.2x | 19.0x | 16.6% | 11.9% | +1.6% | 1.4% | -1.9% | 3/9 |
| ELF | 9 | $3.8B | 33.8x | 18.5x | 12.1% | 8.5% | +28.3% | — | -4.2% | 6/9 |
| IPAR | 10 | $3.1B | — | — | 28.2% | 11.3% | +2.5% | — | -1.4% | 6/9 |
| COTY | 11 | $2.0B | — | 11.3x | 3.3% | -6.5% | -3.7% | 0.3% | -4.5% | 3/9 |
| OLPX | 12 | $1.9B | — | — | 1.5% | -2.2% | +0.1% | — | 0.0% | 3/9 |
| SCL | 13 | $1.2B | 22.8x | 8.4x | 3.6% | 2.0% | +7.0% | 3.3% | +0.0% | 2/9 |
| EPC | 14 | $1.1B | 36.9x | 11.5x | 3.6% | 1.1% | -1.3% | 3.1% | +0.6% | 1/9 |
| WALD | 15 | $120M | — | — | -32.9% | -84.4% | -0.7% | — | +6.8% | 1/9 |
| AXIL | 16 | $111M | 47.4x | — | 51.3% | 12.1% | +16.9% | — | +16.9% | 4/9 |
| SLSN | 17 | $62M | — | — | -39.5% | -7.0% | +26.6% | — | +10.3% | 1/9 |
| UG | 18 | $30M | 12.6x | — | 120.8% | 26.7% | +11.9% | 6.8% | +2.8% | 6/9 |
| CSCIF | 19 | $5M | — | — | -89.5% | -159.7% | — | — | -15.8% | 1/9 |
Industry Composition
| Industry | Stocks | Market Cap | % | |
|---|---|---|---|---|
| Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics | 5 | $582.4B | 71.1% | |
| Perfumes, Cosmetics & Other Toilet Preparations | 13 | $140.4B | 17.1% | |
| Tobacco | 1 | $96.2B | 11.7% |
Quality Distribution
0
1
2
3
4
5
6
7
8
9
Quality Score (0-9)
High Quality (7+)
0%
Median Piotroski F
5/9
Profitable Years
9 of 10
Dividends & Shareholder Returns
Paying Dividends
63%
Median Div Yield
2.9%
Median Buyback Yield
0.7%
Shareholder Yield
2.8%
Payout Ratio
68.8%
Div Growth (3Y)
3.7%
Div Growth (5Y)
4.2%
Strengths & Weaknesses
Strengths
- +[Profitability]High pricing power with a median gross margin of 59.1%, reflecting differentiated products or strong brand moats.
- +[Valuation]Attractive valuations: current median P/E of 22.6x is 17.6% below the 5-year average, presenting potential value opportunity.
Weaknesses
- −[Breadth]Narrow weakness: only 22.2% of stocks advanced today, suggesting widespread selling pressure.
- −[Financial Health]42.1% of companies fall in the Altman Z-Score distress zone (<1.8), indicating elevated bankruptcy risk within the sector.
- −[Quality]Only 0.0% of companies score 7+ on the quality checklist, reflecting structural challenges in achieving consistent returns across the sector.