A Business at a Glance
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When used in this report, the terms “we,” “us,” “our,” “BRCC,” “Black Rifle Coffee,” “Black Rifle Coffee Company,” and the “Company” mean BRC Inc. and its consolidated subsidiaries, collectively, unless the context otherwise requires. Company Overview Black Rifle Coffee Company is a Veteran-founded and led premium coffee, and energy drink, company operating through one reportable segment composed of three primary channels: Wholesale, DTC, and Outposts. We leverage in-house media and content creation to support brand awareness, customer engagement, and community building. Founded in 2014 by U.S. Army Veteran Evan Hafer, Black Rifle Coffee began with a one-pound coffee roaster in a garage, where Hafer personally roasted, packaged, and shipped coffee directly to consumers. Today, we have grown into a widely recognized and nationally distributed brand steadfast in its commitment to supporting active-duty military, Veterans, first responders, and others who share our values.
| Metric | TTM | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|---|
| Revenue | 398M | 398M | 391M | 396M | 301M | 233M |
| Net Income | -12M | -12M | -3.0M | -17M | -83M | -14M |
| EPS | $-0.13 | $-0.13 | $-0.04 | $-1.62 | $-1.62 | $-149.42 |
| Free Cash Flow | -13M | -13M | 2.6M | -52M | -147M | -27M |
| ROIC | -18.4% | -15.5% | 3.9% | -20.4% | -113.9% | -13.3% |
| Gross Margin | 34.6% | 34.6% | 41.2% | 31.7% | 32.9% | 38.5% |
| Debt/Equity | 1.41 | 1.41 | 7.49 | 8.40 | 2.80 | -0.23 |
| Dividends/Share | $0.00 | - | - | $0.00 | $0.00 | $75.56 |
| Operating Income | -25M | -25M | 3.8M | -50M | -68M | -12M |
| Operating Margin | -6.2% | -6.2% | 1.0% | -12.7% | -22.5% | -5.0% |
| ROE | -26.1% | -40.5% | -22.4% | -126.2% | -321.4% | - |
| Shares Outstanding | 249M | 249M | 249M | 213M | 212M | 0M |
| Metric | 2019 | 2020 | 2021 | 2022 | 2023 | |||
|---|---|---|---|---|---|---|---|---|
| Income Statement | ||||||||
| Revenue | 82M | 164M | 233M | 301M | 396M | 391M | 398M | 398M |
| Gross Margin | 43.5% | 42.3% | 38.5% | 32.9% | 31.7% | 41.2% | 34.6% | 34.6% |
| R&D | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| SG&A | 13M | 14M | 26M | 64M | 72M | 51M | 55M | 55M |
| EBIT | -116K | 5.8M | -12M | -68M | -50M | 3.8M | -25M | -25M |
| Op. Margin | -0.1% | 3.5% | -5.0% | -22.5% | -12.7% | 1.0% | -6.2% | -6.2% |
| Net Income | -772K | 4.3M | -14M | -83M | -17M | -3.0M | -12M | -12M |
| Net Margin | -0.9% | 2.6% | -5.9% | -27.5% | -4.2% | -0.8% | -3.0% | -3.0% |
| Non-Recurring | -4K | 0 | -70K | 0 | 0 | 266K | 5.6M | 5.6M |
| Returns on Capital | ||||||||
| ROIC | N/A | 15.1% | -13.3% | -113.9% | -20.4% | 3.9% | -15.5% | -18.4% |
| ROE | N/A | N/A | N/A | -321.4% | -126.2% | -22.4% | -40.5% | -26.1% |
| ROA | N/A | 11.8% | -17.3% | -36.8% | -7.1% | -1.3% | -5.5% | -5.7% |
| Cash Flow | ||||||||
| Op. Cash Flow | 4.1M | 12M | -7.7M | -116M | -25M | 11M | -9.8M | -9.8M |
| Free Cash Flow | 3.1M | 1.8M | -27M | -147M | -52M | 2.6M | -13M | -13M |
| Owner Earnings | 3.1M | 6.8M | -16M | -127M | -39M | -9.4M | -32M | -32M |
| CapEx | 1.0M | 9.8M | 19M | 30M | 27M | 8.7M | 3.7M | 3.7M |
| Maint. CapEx | 933K | 2.8M | 5.4M | 4.4M | 7.3M | 10M | 12M | 12M |
| Growth CapEx | 110K | 7.0M | 14M | 26M | 20M | 0 | 0 | 0 |
| D&A | 933K | 2.8M | 5.4M | 4.4M | 7.3M | 10M | 12M | 12M |
| CapEx/OCF | N/A | N/A | N/A | N/A | N/A | 76.6% | N/A | 0.0% |
| Capital Allocation | ||||||||
| Dividends Paid | 0 | 0 | 7.0M | 0 | 0 | 0 | 0 | 0 |
| Dividend Yield | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Share Buybacks | 2.0M | 0 | 125M | 20M | 0 | 0 | 0 | 0 |
| Buyback Yield | N/A | N/A | N/A | 1.5% | N/A | N/A | N/A | 0.0% |
| Stock-Based Comp | 143K | 1.9M | 3.2M | 6.1M | 7.0M | 11M | 10M | 10M |
| Debt Repayment | 4.7M | 7.3M | 20M | 39M | 268M | 362M | 280M | 280M |
| Balance Sheet | ||||||||
| Net Debt | -2.3M | -22M | 16M | -5.9M | 87M | 85M | 56M | 60M |
| Cash & Equiv. | 5.0M | 35M | 18M | 39M | 12M | 6.8M | 4.3M | 4.3M |
| Long-Term Debt | 2.7M | 12M | 23M | 47M | 69M | 63M | 32M | 32M |
| Debt/Equity | -2.16 | -0.13 | -0.23 | 2.80 | 8.40 | 7.49 | 1.41 | 1.41 |
| Interest Coverage | -0.2 | 5.5 | -5.7 | -42.5 | -7.9 | 0.3 | -3.3 | -3.3 |
| Equity | -1.2M | -103M | -149M | 26M | 13M | 13M | 46M | 46M |
| Total Assets | N/A | 73M | 87M | 225M | 236M | 227M | 209M | 209M |
| Total Liabilities | N/A | 46M | 82M | 129M | 189M | 178M | 141M | 141M |
| Intangibles | N/A | 191K | 167K | 225K | 418K | 359K | 300K | 300K |
| Retained Earnings | N/A | N/A | -20M | -104M | -120M | -123M | -135M | -135M |
| Working Capital | N/A | 24M | -6.0M | 83M | 24M | 20M | 24M | 24M |
| Current Assets | N/A | 57M | 53M | 145M | 108M | 95M | 100M | 100M |
| Current Liabilities | N/A | 34M | 59M | 62M | 84M | 75M | 76M | 76M |
| Per Share Data | ||||||||
| EPS | -7.11 | N/A | -149.42 | -1.62 | -1.62 | -0.04 | -0.13 | -0.13 |
| Owner EPS | 28.26 | N/A | -175.92 | -0.60 | -0.18 | -0.04 | -0.13 | -0.13 |
| Book Value | -11.50 | N/A | -1,613.35 | 0.12 | 0.06 | 0.05 | 0.18 | 0.18 |
| Cash Flow/Share | 38.17 | N/A | -83.00 | -0.55 | -0.12 | 0.05 | -0.04 | 0.00 |
| Dividends/Share | N/A | N/A | 75.56 | 0.00 | 0.00 | N/A | N/A | 0.00 |
| Shares Out. | 0.1M | N/A | 0.1M | 212.2M | 213.0M | 248.7M | 248.7M | 248.7M |
| Valuation | ||||||||
| P/E Ratio | N/A | N/A | N/A | N/A | N/A | N/A | N/A | -6.4 |
| P/FCF | N/A | N/A | N/A | N/A | N/A | 287.1 | N/A | N/A |
| EV/EBIT | N/A | N/A | N/A | N/A | N/A | 211.0 | N/A | N/A |
| Price/Book | N/A | N/A | N/A | 50.7 | 58.1 | 57.6 | 6.5 | 4.5 |
| Price/Sales | N/A | N/A | N/A | 7.8 | 2.6 | 2.7 | 1.1 | 0.5 |
| FCF Yield | N/A | N/A | N/A | -11.2% | -6.8% | 0.3% | -4.6% | -6.5% |
| Market Cap | N/A | N/A | N/A | 1.3B | 771M | 759M | 296M | 206M |
| Avg. Price | N/A | N/A | N/A | 11.03 | 4.87 | 4.27 | 1.83 | 0.83 |
| Year-End Price | N/A | N/A | N/A | 6.17 | 3.62 | 3.05 | 1.19 | 0.83 |
BRC Inc. passes 0 of 9 quality checks, indicating weak fundamentals.
The company's 5-year average gross margin is 35.8%.
BRC Inc. (BRCC) has a 5-year average return on invested capital (ROIC) of -31.8%. This is below average and may indicate limited pricing power.
BRC Inc. (BRCC) has a market capitalization of $206M. It is classified as a small-cap stock.
BRC Inc. (BRCC) does not currently pay a regular dividend.
BRC Inc. (BRCC) operates in the Beverages industry, within the Consumer Defensive sector.
BRC Inc. (BRCC) reported annual revenue of $398 million in its most recent fiscal year, based on SEC EDGAR filings.
BRC Inc. (BRCC) has a net profit margin of -3.0%. The company is currently unprofitable.
BRC Inc. (BRCC) generated $-13 million in free cash flow in its most recent fiscal year. Negative free cash flow may indicate heavy investment or operational challenges.
BRC Inc. (BRCC) has a debt-to-equity ratio of 1.41. This indicates moderate leverage.
BRC Inc. (BRCC) reported earnings per share (EPS) of $-0.13 in its most recent fiscal year.
BRC Inc. (BRCC) has a return on equity (ROE) of -40.5%. A negative ROE may indicate losses or negative equity.
BRC Inc. (BRCC) has a 5-year average gross margin of 35.8%. This indicates decent pricing power.
The Ledger Terminal provides 7 years of financial data for BRC Inc. (BRCC), sourced directly from SEC EDGAR filings. This includes income statements, balance sheets, cash flow statements, and key financial ratios.
BRC Inc. (BRCC) has a book value per share of $0.18, based on its most recent annual SEC filing.
No recent press releases.