A Business at a Glance
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CREATIVE REALITIES, INC.
CREX
$33M
Mkt Cap
$3.20
-4.76%
CREATIVE REALITIES, INC. (CREX) has a 5-year average return on invested capital (ROIC) of -16.7%. This is below average and may indicate limited pricing power.
CREATIVE REALITIES, INC. (CREX) has a market capitalization of $34M. It is classified as a small-cap stock.
CREATIVE REALITIES, INC. (CREX) does not currently pay a regular dividend.
CREATIVE REALITIES, INC. (CREX) operates in the Services-Computer Integrated Systems Design industry, within the Technology sector.
CREATIVE REALITIES, INC. (CREX) reported annual revenue of $51 million in its most recent fiscal year, based on SEC EDGAR filings.
CREATIVE REALITIES, INC. (CREX) has a net profit margin of -6.9%. The company is currently unprofitable.
CREATIVE REALITIES, INC. (CREX) generated $3 million in free cash flow in its most recent fiscal year. Positive free cash flow supports dividends, buybacks, and debt reduction.
ITEM 1 BUSINESS Our Company Creative Realities, Inc. (“Creative Realities”, the “Company”, “we”, “us” or “our”) provides innovative digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments, key market segments and use cases, including: Entertainment and Sports Venues Restaurants, including quick-serve restaurants (“QSR”) Convenience Stores Financial Services Medical and Healthcare Facilities Mixed Use Developments Corporate Communications, Employee Experience Digital out of Home (“DOOH”) Advertising Networks We serve market-leading companies, so there is a good chance that if you leave your home today to shop, work, eat or play, you will encounter one or more of our digital signage experiences.
| Metric | TTM | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Revenue | 57M | 51M | 45M | 43M | 18M | 17M |
| Net Income | -8.5M | -3.5M | -2.9M | 1.9M | 232K | -17M |
| EPS | $-749.75 | $-0.34 | $-0.35 | $0.28 | $0.18 | $-4.95 |
| Free Cash Flow | -8.1M | 3.4M | 4.9M | -857K | 452K | -3.6M |
| ROIC | -11.0% | 2.7% | 3.6% | 4.9% | 2.2% | -96.6% |
| Gross Margin | 44.9% | 47.2% | 49.1% | 40.9% | 45.3% | 46.5% |
| Debt/Equity | 2.04 | 0.53 | 0.51 | 0.69 | 0.33 | 3.53 |
| Dividends/Share | $0.00 | - | - | - | - | - |
| Operating Income | -8.9M | 938K | 1.3M | -2.5M | -2.5M | -16M |
| Operating Margin | -15.5% | 1.8% | 3.0% | -5.7% | -13.8% | -92.1% |
| ROE | -39.6% | -12.9% | -10.2% | 10.9% | 3.6% | -147.5% |
| Shares Outstanding | 11M | 10M | 8M | 7M | 1M | 3M |
| Metric | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Income Statement | |||||||||||||
| Revenue | 12M | 13M | 8.6M | 11M | 18M | 22M | 32M | 17M | 18M | 43M | 45M | 51M | 57M |
| Gross Margin | 8.7% | 25.1% | 41.8% | 64.4% | 41.8% | 45.5% | 43.5% | 46.5% | 45.3% | 40.9% | 49.1% | 47.2% | 44.9% |
| R&D | 935K | 492K | 804K | 893K | 991K | 1.3M | 1.4M | 1.1M | 550K | 1.3M | 1.6M | N/A | N/A |
| SG&A | 2.6M | 5.8M | 6.9M | 6.4M | 6.9M | 9.7M | 9.1M | 8.5M | 7.3M | 12M | 16M | 17M | 23M |
| EBIT | -2.8M | -4.9M | -7.3M | -4.6M | -6.1M | -4.5M | -110K | -16M | -2.5M | -2.5M | 1.3M | 938K | -8.9M |
| Op. Margin | -24.3% | -36.4% | -84.6% | -42.8% | -34.5% | -19.9% | -0.3% | -92.1% | -13.8% | -5.7% | 3.0% | 1.8% | -15.5% |
| Net Income | -2.8M | -5.0M | -8.3M | -5.2M | -7.2M | -15M | 1.0M | -17M | 232K | 1.9M | -2.9M | -3.5M | -8.5M |
| Net Margin | -24.6% | -37.4% | -96.4% | -48.5% | -40.7% | -66.3% | 3.3% | -96.5% | 1.3% | 4.3% | -6.5% | -6.9% | -14.9% |
| Non-Recurring | 192K | 582K | 266K | 0 | 0 | 0 | 0 | 11M | 409K | 1.3M | 0 | 43K | 43K |
| Returns on Capital | |||||||||||||
| ROIC | -43.4% | -34.3% | -75.0% | -48.7% | -60.0% | -28.7% | 4.5% | -96.6% | 2.2% | 4.9% | 3.6% | 2.7% | -11.0% |
| ROE | -208.6% | -85.5% | -83.8% | -79.0% | -163.0% | -140.7% | 5.9% | -147.5% | 3.6% | 10.9% | -10.2% | -12.9% | -39.6% |
| ROA | -60.1% | -37.2% | -37.0% | -21.8% | -28.5% | -46.7% | 2.9% | -61.7% | 1.1% | 4.2% | -4.1% | -5.2% | -5.6% |
| Cash Flow | |||||||||||||
| Op. Cash Flow | -865K | -3.7M | -2.0M | -4.1M | 655K | -1.6M | -970K | -3.5M | 471K | -708K | 5.2M | 3.4M | -7.7M |
| Free Cash Flow | -941K | -4.0M | -2.6M | -4.4M | 86K | -1.9M | -1.9M | -3.6M | 452K | -857K | 4.9M | 3.4M | -8.1M |
| Owner Earnings | -1.6M | -4.6M | -4.3M | -6.4M | -1.1M | -4.1M | -2.6M | -5.7M | -2.9M | -3.3M | 1.4M | -710K | -11M |
| CapEx | 76K | 266K | 639K | 292K | 569K | 308K | 897K | 92K | 19K | 149K | 306K | 11K | 306K |
| Maint. CapEx | 295K | 817K | 2.0M | 2.0M | 1.5M | 1.2M | 1.2M | 1.5M | 1.4M | 457K | 3.2M | 4.1M | 648K |
| Growth CapEx | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| D&A | 295K | 817K | 2.0M | 2.0M | 1.5M | 1.2M | 1.2M | 1.5M | 1.4M | 457K | 3.2M | 4.1M | 648K |
| CapEx/OCF | N/A | N/A | N/A | N/A | 86.9% | N/A | N/A | N/A | 4.0% | N/A | 5.9% | 0.3% | 0.0% |
| Capital Allocation | |||||||||||||
| Dividends Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Dividend Yield | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Share Buybacks | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Buyback Yield | N/A | 0.0% | 0.0% | 0.0% | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 0.0% |
| Stock-Based Comp | 434K | 60K | 254K | 273K | 284K | 1.4M | 448K | 719K | 2.0M | 2.1M | 563K | 13K | 2.3M |
| Debt Repayment | 400K | 316K | 1.0M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Balance Sheet | |||||||||||||
| Net Debt | -1.5M | N/A | -911K | 14M | 6.2M | 3.8M | 1.9M | 13M | 22K | 16M | 8.7M | 12M | 42M |
| Cash & Equiv. | 108K | 573K | 1.4M | 1.4M | 1.0M | 2.7M | 2.5M | 1.8M | 2.9M | 1.6M | 2.9M | 1.0M | 1.6M |
| Long-Term Debt | 4K | N/A | 150K | 8.0M | 7.2M | 6.6M | 3.8M | 8.3M | 7K | 13M | 9.8M | 13M | 40M |
| Debt/Equity | 0.01 | 0.81 | 0.05 | 3.48 | 1.65 | 0.39 | 0.24 | 3.53 | 0.33 | 0.69 | 0.51 | 0.53 | 2.04 |
| Interest Coverage | -85.3 | -152.7 | -5.7 | -2.8 | -3.8 | -1.7 | -0.1 | -15.7 | -3.2 | -0.9 | 0.4 | 0.5 | 0.5 |
| Equity | 473K | 11M | 8.6M | 4.5M | 4.4M | 17M | 19M | 4.3M | 8.7M | 26M | 29M | 25M | 21M |
| Total Assets | 5.1M | 22M | 23M | 24M | 26M | 38M | 34M | 21M | 23M | 66M | 71M | 65M | 151M |
| Total Liabilities | 4.6M | 9.1M | 12M | 16M | 20M | 21M | 16M | 16M | 14M | 40M | 42M | 40M | 102M |
| Intangibles | 120K | 4.8M | 4.8M | 2.0M | 875K | 5.1M | 4.4M | 5.0M | 4.9M | 50M | 24M | 23M | 36M |
| Retained Earnings | -2.8M | -6.6M | -15M | -19M | -26M | -37M | -36M | -52M | -52M | -50M | -53M | -57M | -65M |
| Working Capital | -1.3M | -1.1M | -4.5M | -8.1M | -3.8M | -2.6M | -2.4M | -306K | 2.9M | -2.5M | -1.6M | -12M | -5.7M |
| Current Assets | 3.3M | 5.5M | 2.8M | 6.3M | 8.9M | 12M | 8.0M | 7.0M | 9.8M | 14M | 19M | 14M | 34M |
| Current Liabilities | 4.6M | 6.6M | 7.3M | 14M | 13M | 15M | 10M | 7.3M | 6.9M | 16M | 20M | 26M | 39M |
| Per Share Data | |||||||||||||
| EPS | -0.40 | -3,037.60 | -3,623.38 | -2,168.19 | -73,188.52 | -1,531.83 | 0.33 | -4.95 | 0.18 | 0.28 | -0.35 | -0.34 | -749.75 |
| Owner EPS | -0.22 | -2,784.37 | -1,858.56 | -2,681.15 | -11,533.60 | -424.99 | -0.84 | -1.68 | -2.26 | -0.49 | 0.16 | -0.07 | -1.02 |
| Book Value | 0.07 | 6,817.95 | 3,744.15 | 1,882.10 | 44,262.99 | 1,729.67 | 5.88 | 1.27 | 6.77 | 3.82 | 3.44 | 2.47 | 2.04 |
| Cash Flow/Share | -0.12 | -2,253.06 | -864.10 | -1,724.98 | 6,661.82 | -160.82 | -0.31 | -1.04 | 0.37 | -0.11 | 0.62 | 0.33 | -0.75 |
| Dividends/Share | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 0.00 |
| Shares Out. | 7.1M | 0.0M | 0.0M | 0.0M | 0.0M | 0.0M | 3.1M | 3.4M | 1.3M | 6.7M | 8.4M | 10.3M | 10.5M |
| Valuation | |||||||||||||
| P/E Ratio | N/A | N/A | N/A | N/A | N/A | N/A | 12.7 | N/A | 71.0 | 6.2 | N/A | N/A | -0.0 |
| P/FCF | N/A | N/A | N/A | N/A | 0.0 | N/A | N/A | N/A | 12.1 | N/A | 4.1 | 8.2 | N/A |
| EV/EBIT | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Price/Book | 5.2 | N/A | N/A | N/A | 20.1 | 0.6 | 0.7 | 3.5 | 1.9 | 0.5 | 0.7 | 1.1 | 1.6 |
| Price/Sales | 1.0 | N/A | N/A | N/A | 15.5 | N/A | 2.4 | 1.9 | 1.1 | 0.4 | 0.4 | 0.8 | 0.6 |
| FCF Yield | -25.8% | N/A | N/A | N/A | 0.1% | -17.3% | -14.1% | -24.0% | 2.7% | -7.4% | 24.1% | 12.1% | -23.9% |
| Market Cap | 3.7M | 0 | 0 | 0 | 88M | 11M | 13M | 15M | 16M | 12M | 20M | 28M | 34M |
| Avg. Price | 103.22 | 0.00 | 0.00 | 0.00 | 25.88 | 19.99 | 6.25 | 4.90 | 5.18 | 2.38 | 2.26 | 3.83 | 3.20 |
| Year-End Price | 57.60 | 0.00 | 0.00 | 0.00 | 27.00 | 6.42 | 4.20 | 4.44 | 4.26 | 1.74 | 2.40 | 2.69 | 3.20 |
CREATIVE REALITIES, INC. passes 1 of 9 quality checks, indicating weak fundamentals.
The company's 5-year average gross margin is 45.8%. At current prices, the estimated annualized return to fair value is +70.5%.
CREATIVE REALITIES, INC. (CREX) has a debt-to-equity ratio of 0.53. This indicates moderate leverage.
CREATIVE REALITIES, INC. (CREX) reported earnings per share (EPS) of $-0.34 in its most recent fiscal year.
CREATIVE REALITIES, INC. (CREX) has a return on equity (ROE) of -12.9%. A negative ROE may indicate losses or negative equity.
CREATIVE REALITIES, INC. (CREX) has a 5-year average gross margin of 45.8%. This indicates decent pricing power.
The Ledger Terminal provides 16 years of financial data for CREATIVE REALITIES, INC. (CREX), sourced directly from SEC EDGAR filings. This includes income statements, balance sheets, cash flow statements, and key financial ratios.
CREATIVE REALITIES, INC. (CREX) has a book value per share of $2.47, based on its most recent annual SEC filing.