A Business at a Glance
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Unless otherwise expressly stated or the context otherwise requires, when we refer to “we,” “our,” “us,” “eBay” or the “Company” in this Annual Report on Form 10-K, we mean eBay Inc. and its consolidated subsidiaries. Founded in 1995 in San Jose, California, eBay Inc. is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Our Marketplace platforms, including our online marketplace located at www.ebay.com and its localized counterparts, our off-platform marketplaces and our suite of mobile apps, together, create one of the world's largest and most vibrant marketplaces for discovering great value and a unique selection. In 2025, eBay enabled nearly $80 billion of Gross Merchandise Volume (“GMV”).
| Metric | TTM | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|---|
| Revenue | 11.1B | 11.1B | 10.3B | 10.1B | 9.8B | 10.4B |
| Net Income | 2.0B | 2.0B | 2.0B | 2.8B | -1.3B | 13.6B |
| EPS | $4.34 | $4.34 | $3.94 | $5.19 | $-2.27 | $20.54 |
| Free Cash Flow | 1.4B | 1.4B | 2.0B | 2.0B | 1.8B | 2.2B |
| ROIC | 18.7% | 22.0% | 23.2% | 14.1% | 19.7% | 94.5% |
| Gross Margin | 71.5% | 71.5% | 72.0% | 72.0% | 72.6% | 74.6% |
| Debt/Equity | 1.69 | 1.69 | 1.83 | 1.40 | 2.05 | 1.10 |
| Dividends/Share | $1.13 | $1.13 | $1.06 | $0.99 | $0.87 | $0.70 |
| Operating Income | 2.3B | 2.3B | 2.3B | 1.9B | 2.4B | 2.9B |
| Operating Margin | 20.5% | 20.5% | 22.5% | 19.2% | 24.0% | 28.1% |
| ROE | 44.0% | 41.6% | 38.3% | 47.9% | -17.0% | 204.0% |
| Shares Outstanding | 468M | 468M | 501M | 533M | 559M | 663M |
EBAY INC passes 6 of 9 quality checks, suggesting mixed fundamentals.
EBAY INC trades at 22.6x trailing earnings, compared to its 15-year median P/E of 9.0x, suggesting it is currently Expensive relative to its historical range. On a free-cash-flow basis, the stock trades at 30.7x vs a median of 14.2x. The company's 5-year average ROIC is 34.7% with a gross margin of 72.5%. Total shareholder yield (dividends + buybacks) is 6.6%. At current prices, the estimated annualized return to fair value is +7.3%.
EBAY INC (EBAY) has a current P/E ratio of 22.6, compared to its historical median P/E of 9.0. The stock is currently considered Expensive based on its historical valuation range.
EBAY INC (EBAY) has a 5-year average return on invested capital (ROIC) of 34.7%. This indicates strong capital allocation and a potential competitive advantage.
EBAY INC (EBAY) has a market capitalization of $45.9B. It is classified as a large-cap stock.
Yes, EBAY INC (EBAY) pays a dividend with a trailing twelve-month yield of 1.16%. The company also returns capital through share buybacks, with a buyback yield of 5.44%.
Based on historical P/E analysis, EBAY INC (EBAY) appears expensive. The current P/E of 22.6 is 152% above its historical median of 9.0. The estimated fair value CAGR (P/E method) is 7.3%.
EBAY INC (EBAY) operates in the Services-Business Services, Nec industry, within the Industrials sector.
EBAY INC (EBAY) reported annual revenue of $11.1 billion in its most recent fiscal year, based on SEC EDGAR filings.
EBAY INC (EBAY) has a net profit margin of 18.3%. This is a healthy margin.
EBAY INC (EBAY) generated $1.4 billion in free cash flow in its most recent fiscal year. Positive free cash flow supports dividends, buybacks, and debt reduction.
EBAY INC (EBAY) has a debt-to-equity ratio of 1.69. This indicates higher leverage, which may increase financial risk.
EBAY INC (EBAY) reported earnings per share (EPS) of $4.34 in its most recent fiscal year.
EBAY INC (EBAY) has a return on equity (ROE) of 41.6%. This indicates the company generates strong returns for shareholders.
EBAY INC (EBAY) has a 5-year average gross margin of 72.5%. This high margin suggests strong pricing power and a potential competitive moat.
The Ledger Terminal provides 19 years of financial data for EBAY INC (EBAY), sourced directly from SEC EDGAR filings. This includes income statements, balance sheets, cash flow statements, and key financial ratios.
EBAY INC (EBAY) has a book value per share of $9.86, based on its most recent annual SEC filing.