A Business at a Glance
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Harley-Davidson was founded in 1903. Harley-Davidson, Inc. was incorporated in 1981, at which time it purchased the Harley-Davidson® motorcycle business from AMF Incorporated in a management buyout. In 1986, Harley-Davidson, Inc. became publicly held. Unless the context otherwise requires, all references to the “Company” include Harley-Davidson, Inc. and all of its subsidiaries. The Company has three reportable segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The Company's reportable segments, which are discussed in greater detail below, are strategic business units that offer different products and services and are managed separately based on the fundamental differences in their operations.
| Metric | TTM | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|---|
| Revenue | 4.5B | 4.5B | 5.2B | 5.8B | 5.8B | 5.3B |
| Net Income | 339M | 339M | 455M | 707M | 741M | 650M |
| EPS | $2.78 | $2.78 | $3.44 | $4.87 | $4.96 | $4.19 |
| Free Cash Flow | 415M | 415M | 867M | 547M | 397M | 856M |
| ROIC | 9.0% | 4.8% | 4.1% | 7.2% | 9.0% | 8.7% |
| Gross Margin | 38.7% | 38.7% | 42.0% | 43.1% | 40.9% | 39.2% |
| Debt/Equity | 0.97 | 0.97 | 2.22 | 2.21 | 2.40 | 2.72 |
| Dividends/Share | $0.71 | $0.72 | $0.69 | $0.66 | $0.63 | $0.60 |
| Operating Income | 387M | 387M | 417M | 779M | 909M | 823M |
| Operating Margin | 8.6% | 8.6% | 8.0% | 13.3% | 15.8% | 15.4% |
| ROE | 10.8% | 10.7% | 14.2% | 23.0% | 27.2% | 30.4% |
| Shares Outstanding | 122M | 122M | 132M | 145M | 149M | 155M |
HARLEY-DAVIDSON, INC. passes 6 of 9 quality checks, suggesting mixed fundamentals.
HARLEY-DAVIDSON, INC. trades at 8.2x trailing earnings, compared to its 15-year median P/E of 8.5x, suggesting it is currently Fair relative to its historical range. On a free-cash-flow basis, the stock trades at 6.2x vs a median of 6.9x. The company's 5-year average ROIC is 6.8% with a gross margin of 40.8%. Total shareholder yield (dividends + buybacks) is 15.8%. At current prices, the estimated annualized return to fair value is -4.2%.
HARLEY-DAVIDSON, INC. (HOG) has a current P/E ratio of 8.2, compared to its historical median P/E of 8.5. The stock is currently considered Fair based on its historical valuation range.
HARLEY-DAVIDSON, INC. (HOG) has a 5-year average return on invested capital (ROIC) of 6.8%. This is below average and may indicate limited pricing power.
HARLEY-DAVIDSON, INC. (HOG) has a market capitalization of $2.8B. It is classified as a mid-cap stock.
Yes, HARLEY-DAVIDSON, INC. (HOG) pays a dividend with a trailing twelve-month yield of 3.10%. The company also returns capital through share buybacks, with a buyback yield of 12.67%.
Based on historical P/E analysis, HARLEY-DAVIDSON, INC. (HOG) appears fair. The current P/E of 8.2 is 3% below its historical median of 8.5. The estimated fair value CAGR (P/E method) is 17.9%.
HARLEY-DAVIDSON, INC. (HOG) operates in the Motorcycles, Bicycles & Parts industry, within the Industrials sector.
HARLEY-DAVIDSON, INC. (HOG) reported annual revenue of $4.5 billion in its most recent fiscal year, based on SEC EDGAR filings.
HARLEY-DAVIDSON, INC. (HOG) has a net profit margin of 7.6%. This is a modest margin.
HARLEY-DAVIDSON, INC. (HOG) generated $415 million in free cash flow in its most recent fiscal year. Positive free cash flow supports dividends, buybacks, and debt reduction.
HARLEY-DAVIDSON, INC. (HOG) has a debt-to-equity ratio of 0.97. This indicates moderate leverage.
HARLEY-DAVIDSON, INC. (HOG) reported earnings per share (EPS) of $2.78 in its most recent fiscal year.
HARLEY-DAVIDSON, INC. (HOG) has a return on equity (ROE) of 10.7%. This indicates moderate shareholder returns.
HARLEY-DAVIDSON, INC. (HOG) has a 5-year average gross margin of 40.8%. This indicates decent pricing power.
The Ledger Terminal provides 16 years of financial data for HARLEY-DAVIDSON, INC. (HOG), sourced directly from SEC EDGAR filings. This includes income statements, balance sheets, cash flow statements, and key financial ratios.
HARLEY-DAVIDSON, INC. (HOG) has a book value per share of $25.78, based on its most recent annual SEC filing.