This Annual Report on Form 10-K and the documents incorporated herein by reference contain forward-looking statements based on expectations, estimates, and projections as of the date of this filing. Actual results and outcomes may differ materially from those expressed in forward-looking statements. See Item 1A of Part I — “Risk Factors.” As used herein, “Amazon.com,” “we,” “our,” and similar terms include Amazon.com, Inc. and its subsidiaries, unless the context indicates otherwise. We seek to be Earth’s most customer-centric company. We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. In each of our segments, we serve our primary customer sets, consisting of consumers, sellers, developers, enterprises, content creators, advertisers, and employees. We have organized our operations into three segments: North America, International, and Amazon Web Services (“AWS”).
| Segment | 2021 | 2022 | 2023 | 2024 | 2025 | % of Total |
|---|---|---|---|---|---|---|
Net service sales | $228.03B | $271.08B | $318.90B | $365.65B | $420.66B | 29% |
Net product sales | $241.79B | $242.90B | $255.89B | $272.31B | $296.27B | 21% |
Online stores | $222.07B | $220.00B | $231.87B | $247.03B | $269.29B | 19% |
Third-party seller services | $103.37B | $117.72B | $140.05B | $156.15B | $172.16B | 12% |
AWS | $62.20B | $80.10B | $90.76B | $107.56B | $128.72B | 9% |