A Business at a Glance
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Overview of Business Founded in 2012, The Honest Company (the “Company,” or “Honest,” or which may also be referred to as “we,” “us” or “our”) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults. By combining thoughtful design with science-based innovation, we deliver personal care products for everyone from babies to adults, spanning categories across wipes, personal care, diapers, and beauty. Our commitment to our core values, continual innovation and engaging our community has differentiated and elevated our brand and our products. Since our launch, we have cultivated deep trust around what matters most to our consumers: their health, their families and their homes. We seek to meet consumers wherever they want to shop, balancing deep consumer connection with broad convenience and availability.
| Metric | TTM | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|---|
| Revenue | 371M | 371M | 378M | 344M | 314M | 319M |
| Net Income | -16M | -16M | -6.1M | -39M | -49M | -39M |
| EPS | $-0.14 | $-0.14 | $-0.06 | $-0.42 | $-0.53 | $-0.43 |
| Free Cash Flow | 14M | 14M | 1.0M | 18M | -78M | -38M |
| ROIC | -17.2% | -9.1% | -3.5% | -31.9% | -33.5% | -17.9% |
| Gross Margin | 33.3% | 33.3% | 38.2% | 29.2% | 29.4% | 34.3% |
| Debt/Equity | 0.03 | 0.03 | 0.08 | 0.18 | 0.20 | 0.21 |
| Dividends/Share | $0.00 | - | - | $0.42 | $0.42 | $0.42 |
| Operating Income | -18M | -18M | -6.3M | -39M | -50M | -37M |
| Operating Margin | -5.0% | -5.0% | -1.7% | -11.3% | -15.9% | -11.6% |
| ROE | -9.2% | -9.1% | -3.5% | -31.9% | -33.5% | -21.6% |
| Shares Outstanding | 112M | 112M | 102M | 93M | 92M | 90M |
| Metric | 2020 | 2021 | 2022 | 2023 | |||
|---|---|---|---|---|---|---|---|
| Income Statement | |||||||
| Revenue | 301M | 319M | 314M | 344M | 378M | 371M | 371M |
| Gross Margin | 35.9% | 34.3% | 29.4% | 29.2% | 38.2% | 33.3% | 33.3% |
| R&D | 5.7M | 7.7M | 7.0M | 6.2M | 6.9M | 7.3M | 7.3M |
| SG&A | 71M | 84M | 87M | 95M | 99M | 80M | 80M |
| EBIT | -14M | -37M | -50M | -39M | -6.3M | -18M | -18M |
| Op. Margin | -4.5% | -11.6% | -15.9% | -11.3% | -1.7% | -5.0% | -5.0% |
| Net Income | -14M | -39M | -49M | -39M | -6.1M | -16M | -16M |
| Net Margin | -4.8% | -12.1% | -15.6% | -11.4% | -1.6% | -4.2% | -4.2% |
| Non-Recurring | 0 | 0 | 0 | 2.2M | 0 | 4.2M | 4.2M |
| Returns on Capital | |||||||
| ROIC | -5.6% | -17.9% | -33.5% | -31.9% | -3.5% | -9.1% | -17.2% |
| ROE | N/A | -21.6% | -33.5% | -31.9% | -3.5% | -9.1% | -9.2% |
| ROA | -6.0% | -14.2% | -20.4% | -19.5% | -2.5% | -6.6% | -7.0% |
| Cash Flow | |||||||
| Op. Cash Flow | -12M | -38M | -76M | 19M | 1.5M | 15M | 15M |
| Free Cash Flow | -12M | -38M | -78M | 18M | 1.0M | 14M | 14M |
| Owner Earnings | -25M | -59M | -94M | 809K | -17M | 1.7M | 1.7M |
| CapEx | 200K | 220K | 1.6M | 1.8M | 530K | 1.5M | 1.5M |
| Maint. CapEx | 4.9M | 4.1M | 2.8M | 2.7M | 2.8M | 2.9M | 2.9M |
| Growth CapEx | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| D&A | 4.9M | 4.1M | 2.8M | 2.7M | 2.8M | 2.9M | 2.9M |
| CapEx/OCF | N/A | N/A | N/A | 9.5% | 34.4% | 10.0% | 10.0% |
| Capital Allocation | |||||||
| Dividends Paid | 0 | 35M | 0 | 0 | 0 | 0 | 0 |
| Dividend Yield | N/A | 3.2% | N/A | N/A | N/A | N/A | N/A |
| Share Buybacks | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Buyback Yield | N/A | N/A | N/A | N/A | N/A | N/A | 0.0% |
| Stock-Based Comp | 7.9M | 17M | 15M | 16M | 16M | 11M | 11M |
| Debt Repayment | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Balance Sheet | |||||||
| Net Debt | -25M | -64M | 11M | -44M | -138M | -174M | -85M |
| Cash & Equiv. | 29M | 51M | 9.5M | 33M | 75M | 90M | 90M |
| Long-Term Debt | 38M | 38M | 22K | 0 | 0 | N/A | 4.9M |
| Debt/Equity | -0.16 | 0.21 | 0.20 | 0.18 | 0.08 | 0.03 | 0.03 |
| Interest Coverage | -7.3 | -20.5 | -6222.5 | -38909.0 | N/A | N/A | N/A |
| Equity | -237M | 179M | 146M | 123M | 174M | 170M | 170M |
| Total Assets | 241M | 273M | 241M | 202M | 247M | 225M | 225M |
| Total Liabilities | 101M | 93M | 94M | 78M | 73M | 56M | 56M |
| Intangibles | 511K | 440K | 370K | 309K | 235K | 162K | 162K |
| Retained Earnings | -353M | -392M | -440M | -479M | -485M | -501M | -501M |
| Working Capital | 119M | 165M | 126M | 101M | 154M | 152M | 152M |
| Current Assets | 174M | 214M | 189M | 158M | 214M | 202M | 202M |
| Current Liabilities | 54M | 48M | 64M | 57M | 60M | 51M | 51M |
| Per Share Data | |||||||
| EPS | -0.43 | -0.43 | -0.53 | -0.42 | -0.06 | -0.14 | -0.14 |
| Owner EPS | -0.27 | -0.66 | -1.02 | 0.01 | -0.17 | 0.02 | 0.02 |
| Book Value | -2.59 | 1.99 | 1.58 | 1.32 | 1.71 | 1.51 | 1.51 |
| Cash Flow/Share | -0.13 | -0.42 | -0.82 | 0.21 | 0.02 | 0.13 | -0.11 |
| Dividends/Share | 0.00 | 0.42 | 0.42 | 0.42 | N/A | N/A | 0.00 |
| Shares Out. | 91.6M | 90.0M | 92.5M | 93.4M | 102.1M | 112.0M | 112.0M |
| Valuation | |||||||
| P/E Ratio | N/A | N/A | N/A | N/A | N/A | N/A | -21.9 |
| P/FCF | N/A | N/A | N/A | 17.5 | 699.6 | 22.3 | 25.2 |
| EV/EBIT | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Price/Book | N/A | 3.9 | 1.8 | 2.5 | 4.1 | 1.8 | 2.0 |
| Price/Sales | N/A | 3.4 | 1.2 | 0.5 | 1.1 | 1.4 | 0.9 |
| FCF Yield | N/A | -5.4% | -30.0% | 5.7% | 0.1% | 4.5% | 4.0% |
| Market Cap | N/A | 707M | 260M | 306M | 707M | 304M | 343M |
| Avg. Price | N/A | 12.08 | 4.17 | 1.93 | 3.92 | 4.48 | 3.06 |
| Year-End Price | N/A | 7.86 | 2.81 | 3.28 | 6.93 | 2.71 | 3.06 |
Honest Company, Inc. passes 0 of 9 quality checks, indicating weak fundamentals.
On a free-cash-flow basis, the stock trades at 25.3x vs a median of 19.9x. The company's 5-year average gross margin is 32.9%. At current prices, the estimated annualized return to fair value is -25.7%.
Honest Company, Inc. (HNST) has a 5-year average return on invested capital (ROIC) of -19.2%. This is below average and may indicate limited pricing power.
Honest Company, Inc. (HNST) has a market capitalization of $343M. It is classified as a small-cap stock.
Honest Company, Inc. (HNST) does not currently pay a regular dividend.
Honest Company, Inc. (HNST) operates in the Retail-Catalog & Mail-Order Houses industry, within the Consumer Cyclical sector.
Honest Company, Inc. (HNST) reported annual revenue of $371 million in its most recent fiscal year, based on SEC EDGAR filings.
Honest Company, Inc. (HNST) has a net profit margin of -4.2%. The company is currently unprofitable.
Honest Company, Inc. (HNST) generated $14 million in free cash flow in its most recent fiscal year. Positive free cash flow supports dividends, buybacks, and debt reduction.
Honest Company, Inc. (HNST) has a debt-to-equity ratio of 0.03. This indicates a conservatively financed balance sheet.
Honest Company, Inc. (HNST) reported earnings per share (EPS) of $-0.14 in its most recent fiscal year.
Honest Company, Inc. (HNST) has a return on equity (ROE) of -9.1%. A negative ROE may indicate losses or negative equity.
Honest Company, Inc. (HNST) has a 5-year average gross margin of 32.9%. This indicates decent pricing power.
The Ledger Terminal provides 6 years of financial data for Honest Company, Inc. (HNST), sourced directly from SEC EDGAR filings. This includes income statements, balance sheets, cash flow statements, and key financial ratios.
Honest Company, Inc. (HNST) has a book value per share of $1.51, based on its most recent annual SEC filing.